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Monday, January 16, 2012

New Collaboration: Jason Wu for Target

Okay, this isn't the first collaboration between a designer and a retail store like H&M and Target, who are known for their designer collabo's, but this is one I'm considering to wake up early and stand in line for. Jason Wu for Target is dated to hit stores February 5- March 6. Jason Wu is a young designer who's buzz has only blown up in the last couple of years. He recently just released his first home fragrance line of candles and has a perfume in the works (can't wait for that!) I'm a big fan of young designers who are given a chance and succeed, and that's what comes to mind when I think of Jason Wu.

Refinery 29 says, "If we could describe the collection in one word, it'd be "flattering."
The pieces are trend free and timeless and very spring appropriate. "The collection is like a greatest hits version of Jason's main line, only cheaper", says Refinery 29.

First Home Fragrance: Orchid Rain

The candles are made of a rare breed of orchids and a hint of leather. Unique Combination, huh?

How Jason describes the scent, "It smells beautiful, sophisticated, with a hint of an edge."

Enjoy a peak of his line for Target:

Jason Wu tells the New York Times, "My goal was not to duplicate anything from my main collection...Instead design completely new clothes and accessories that reflect my taste and have a voice of their own."

Personal View: The line may not be entirely my style, but there are a few pieces that I do love and am curious to see the craftsmanship in person. I know you can't expect designer quality for Target prices, but when designers do collaborations, I personally feel that the lines should be a step up from the store's main collection....isn't that what we want? I do love that there are many separates in the collection. You might not wear it the way it's shown here, but I'm sure as separates you can make a look of your own...MY PLANS EXACTLY! Some Jason Wu with a Touch of Endless inspiration!

What do you think of all these designer collaboration taken place lately? Will you be going out to shop Jason Wu for Target? Share your thoughts with me in a comment below.


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